CULTURAL RESEARCH

Investigating cultural shifts, consumer behavior, visual culture, and emerging narratives to uncover creative and strategic opportunities.

VICTORIA’S SECRET

TAKING BACK THE ANGEL

Brand Strategy

Developing a strategic repositioning through cultural accountability, transparency, and a contemporary vision of femininity.

DOMINNICO

THE NEW HERITAGE

Brand Strategy

Reframing Dominnico’s expressive identity through a strategic system that connects heritage, fantasy, and fashion’s next generation.

SPOTIFY

MEMORY MODE

Trend Forecasting

Transforming cultural nostalgia into a product concept through AI-powered music experiences.

DIESEL

PROTECTION AS PROTEST

Campaign Strategy

Reframing sexual health through a campaign positioning protection as an act of confidence.

BARCELONA, SPAIN

2026

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