CAMPAIGN DEVELOPMENT
Translating strategic ideas into cohesive campaign concepts, visual systems, narratives, and multi-platform executions.
VICTORIA’S SECRET
TAKING BACK THE ANGEL
Brand Strategy
Developing a strategic repositioning through cultural accountability, transparency, and a contemporary vision of femininity.
MUGLER
EXODUS
Creative Direction
Developing a speculative campaign positioning Mugler through Tokyo's architecture, futurism, and editorial worldbuilding.
DIESEL
PROTECTION AS PROTEST
Campaign Strategy
Reframing sexual health through a campaign positioning protection as an act of confidence.
BARCELONA, SPAIN
2026
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