BRAND IDENTITY
2025 / 2026
PIERRE CARDIN
CARDIN MODERNE
A Modernist Vision Reimagined
Cardin Moderne explores Pierre Cardin's
design legacy through a contemporary
identity rooted in geometry, futurism,
and spatial design.
Rather than recreating the past, the
project establishes a cohesive visual
system connecting heritage with future
vision through contemporary design.
ROLE
Brand Identity
Creative Direction
Spatial Design
PROJECT
Academic Project
1 Semester
COURSE
Fashion Marketing
& Communications
TOOLS
Adobe CC
Generative AI
BRAND STRATEGY
Cardin Moderne reimagines Pierre Cardin through a contemporary identity rooted in geometry, Space Age modernism, and architectural form.
Rather than recreating archival aesthetics, the proposal translates the house's visual language into a cohesive luxury brand system.
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VISUAL IDENTITY
The identity system refines Cardin's historic logo while introducing a modular language of typography, proportion, and geometric forms.
Designed for consistency across every touchpoint, the system balances heritage with a contemporary luxury aesthetic.
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FLAGSHIP EXPERIENCE
The flagship extends the identity through reflective materials, circular architecture, and immersive spatial composition.
Retail becomes an expression of the brand, where fashion, furniture, and architecture operate as one visual language.
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PACKAGING SYSTEM
Packaging applies the identity across boxes, shopping bags, accessories, and product presentation through refined material choices.
Each element reinforces the same geometric principles, creating a unified luxury experience beyond the point of purchase.
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APPLICATIONS
The identity expands across editorial, environmental graphics, signage, and digital communications with visual consistency.
Together, these applications demonstrate a complete brand system designed for Pierre Cardin's next chapter.
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REFLECTION
Cardin Moderne demonstrates how strategic
brand identity can preserve heritage while
creating relevance for contemporary luxury
through a forward-looking visual language.
By unifying visual identity, packaging,
and retail experience, the project creates
a cohesive system that reflects Pierre
Cardin's enduring vision of the future.
BARCELONA, SPAIN
2026
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