WORK
Selected work exploring how research, strategy, and creative direction shape contemporary fashion brands.
From identity systems to campaign worlds, each project translates cultural insight into visual communication.
FEATURED PROJECT
VICTORIA'S SECRET
TAKING BACK THE ANGEL
Brand Strategy
Developing a strategic repositioning through cultural accountability, transparency, and a contemporary vision of femininity.
PIERRE CARDIN
CARDIN MODERNE
Brand Identity
Reinterpreting Pierre Cardin's legacy through a contemporary identity system rooted in Space Age heritage and geometric modernism.
EXPLORE PROJECT
MUGLER
EXODUS
Creative Direction
Developing a speculative campaign positioning Mugler through Tokyo's architecture, futurism, and editorial worldbuilding.
MAISON MARGIELA
SELF-HAUNTED
Creative Direction
Translating Maison Margiela's philosophy of absence into a conceptual brand film exploring identity, memory, and deconstruction.
BARCELONA, SPAIN
2026
©