CREATIVE DIRECTION
2026
MAISON MARGIELA
SELF HAUNTED
Between Construction and Collapse
SELF-HAUNTED explores Maison Margiela's visual
language through anonymity, transformation,
and the tension between construction
and deconstruction.
Rather than presenting identity as fixed,
the project creates a world where body,
garment, and environment begin to dissolve—
leaving transformation unresolved.
ROLE
Creative Direction
Art Direction
Brand Film
PROJECT
Academic Project
1 Semester
COURSE
Fashion Marketing
& Communications
TOOLS
Adobe CC
BRAND CONTEXT
Margiela's visual language centers on
anonymity, fragmentation, and transformation.
through unconventional forms of the body.
Self-Haunted translates these codes through
concealment, materiality, and the tension
between body and identity.
VIEW BRAND CONTEXT
CONCEPT
Margiela's visual language centers on
anonymity, fragmentation, and transformation.
through unconventional forms of the body.
Self-Haunted translates these codes through
concealment, materiality, and the tension
between body and identity.
VIEW CONCEPT
VISUAL LANGUAGE
Architecture, silhouette, material, and
shadow create a restrained visual system
built around contrast and concealment.
Contrast and concealment create tension
between body, space, and identity,
reinforcing the fragile atmosphere.
VIEW VISUAL LANGUAGE
STORYBOARD
The narrative moves from absence to
presence, following a figure through
transformation and spatial disruption.
Eight acts gradually shift the world
from stability toward an unresolved
state.
VIEW STORYBOARD
CREATIVE DIRECTION
Creative direction translates the concept
through silhouette, styling, objects,
and spatial composition.
An anonymous figure shifts between body,
garment, shadow, and material,
remaining deliberately obscured.
VIEW CREATIVE DIRECTION
FINAL FILM
Self-Haunted concludes without resolving
its transformation, returning to an altered
environment.
“Still becoming.” leaves identity suspended
between formation, disappearance,
and return.
VIEW FINAL FILM
REFLECTION
SELF-HAUNTED demonstrates how creative direction,
visual research, and conceptual development can
come together to construct a distinct
cinematic world.
By combining spatial composition, silhouette,
materiality, and storytelling, the project
reinterprets Maison Margiela through a language
of ambiguity, tension, and transformation.
BARCELONA, SPAIN
2026
©